![]() The iPhone 15 Pro Max attracts a certain kind of buyer, and they’re unlikely to downgrade to something cheaper, especially if it’s the only way to get the best telephoto camera ever to ship in an iPhone. The lower-end phones are more affordable, the higher-end ones are more premium. iPhone 15 Pro Max buyers will certainly grumble at the higher price, but ultimately few if any will pick a different phone. With the smartphone economy shrinking, Apple is motivated to sell iPhones at both ends of the spectrum, and this pricing creates value everywhere. ![]() iPhone 11 Pro Max: 98: 69: Starting around 358: iPhone XS: 72: 69: Starting around 188: iPhone XS Max: 77: 69: Starting around. ![]() But if you’ve been using your iPhone for three four, or even five years, you may just be ready to upgrade. A $1,299 starting price may seem excessive, but it wouldn’t be surprising at all. Even at the 99 price point you’re looking at spending more money if you decide to upgrade. It would also create an unprecedented $550 difference between the cheapest iPhone 15 and the Pro Max as well as the highest average selling price for the iPhone Pro line by a significant margin. So, this data shows that the 11 Pro Max had the least margin since the original iPhone according to bill of material data. So with that in mind, here’s what the pricing could look like:Ī $1,299 starting price could push one variant of the iPhone 15 Pro Max over $2,000 for the first time if the rumors of a 2TB model are true. The iPhone with the highest estimated materials cost in proportion to the original RRP was also the iPhone 11 Pro Max 64GB at 450.50 material cost, which is 44.63 of its retail cost 1,099. That’s a significant upgrade that undoubtedly justifies a $200 price gap. Most notably, the phone is expected to get an upgraded 6X telephoto camera while the 6.1-inch model stays at 3X. In his weekly Power On newsletter on July 30, Mark Gurman reported that he “wouldn’t rule out a price increase in the US - at least for some of the pro models,” adding that “the move to titanium and the costlier camera system on the iPhone 15 Pro Max” could push prices higher than ever.Īn even higher price tag for the Pro Max would be the first time the two Pro phones weren’t $100 apart, but the rumors seem to justify such an increase. However, a rumor this week claims that Apple could charge even more for the iPhone 15 Pro Max. That’s a pretty perfect pricing structure if you’re Apple. Weighing in at just 6.84 ounces with a 6.1inch liquid retina HD diagonal screen, Apples iPhone 11 is everything you could ever want in a mobile device (and then some). A $50 price cut coupled with a $100 price hike for the Pros would again put $250 between the cheapest Pro model and the most expensive non-Pro model and $350 between the two 6.1-inch models. Target: 350 gift card in store with qualified activation of an Apple iPhone 11 Pro Max or iPhone 11 Pro Looking for iPhone 12 deals Check here. ![]() In 2018, Apple introduced the iPhone XR at $749 as an affordable alternative to the iPhone XS, which started at $999. Those prices ending in 49 might look weird but they’re not without precedent. ![]()
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